I joined the analytics program on 9 days ago, and the stats are very helpful in knowing the people you’re reaching, especially if you use your Twitter account for one particular topic as I do.
The varied interests of the followers below, including those who love food, travel and dining out, indicate a much broader audience than simply diehard wine connoisseurs who represent .00001% of the population:
And yet, Twitter is also very localized in terms of where followers live:Interestingly, this is the complete list that Twitter shows for “Also Follows”:I’ve written before about the power of Twitter when it comes to wine discovery.
Engagement is what makes social media so powerful for wine, as followers re-tweet, like and share your posts. The Twitter dashboard gives you insight into that as well.
… perhaps because of the news stream nature of Twitter lends itself to that whereas Facebook seems to be more about vacation pictures ;)
You can view your Twitter analytics here.