Video: Winery Backs AIDS Walk for Life: Living Well; Doing Good

As many as 68,000 people are living with HIV/AIDS in Canada. One third of them don’t even know it. To date, there is no cure and no vaccine to prevent new infections. This topic may sound completely unrelated to wine, but it’s not.

In the video below, we talk to Bruno Zaratin from the Italian winery Santa Margherita, which been a major supporter of the Scotiabank AIDS Walk for Life that happens across the country every September for the past six years …

What is Scotiabank AIDS Walk for Life?

Santa Margherita goes well beyond writing a cheque: how do you use your wine labels to support the cause?

Why should wineries get involved with any non-profit or charitable cause?

How do you select one from so many deserving organizations?

Can small wineries still make a difference?

We’ll post part two of our conversation next week. In the meantime, raise a glass to living well and doing good!

2010 Santa Margherita Pinot Grigio, Valdadige, Italy
White melon and lime zestiness. This wine is incredibly versatile with many dishes. Mouth-watering acidity also makes this a crisp, clean aperitif. Pair with: vegetarian dishes, seafood, steamed mussels, field green salads, brie, camenbert. Drink: 2010-2014.  106450  12%  XD  750 mL  $16.95  Score: 89/100.



Santa Margherita Pinot Grigio, Trentino, Italy
Super convenient size for evenings on the deck when you’re on your own or just one glass each is all you want. White melon and lime zestiness. This wine is incredibly versatile. Pair with: lighter cheeses, seafood appetizers, snacks, salads, seafood, roast chicken, turkey. Drink: 2011-2014.  687558  12.5%  XD  375 mL  $10.45  Score: 89/100.



Santa Margherita Brut Prosecco Di Valdobbiadene, Veneto, Italy
Wonderful bubbly, packed with peach and pear notes! Want to service bubbly at your wedding or large reception but not break the bank? This is your go-to sparkler. Can’t beat the value/taste/price ratio. Yum! 687582 11.5% XD 750 ml $17.95 Score: 89/100



2011 Santa Margherita Impronta Del Fondatore Pinot Grigio, Italy
Lovely liquid refreshment. More heft and complexity than their entry pinot grigio. Great texture with aromas of white melon and dry white peach. Terrific aperitif. Food matches: freshwater fish, shellfish. Drink: 2012 – 2015 231258 13.5% XD 750 ml $21.95 Score: 90/100



You can see more reviews of Santa Margherita Wines here.

You may also enjoy these video chats:

Social Media & Wine Part 1: Vintank’s Paul Mabray on how wineries must adapt to Twitter and Facebook or face Digital Darwinism.

Social Media & Wine Part 2: How wineries need to use Social-Local-Mobile

Rex Pickett, mega-hit book/movie Sideways: Why did pinot noir sales skyrocket and merlot plummet after the movie? How did the author learn about wine to write the book?

Pairing Wine & Social Media: 10 Wines to try when you’re getting social

See all wine video chats here.



Leave a Reply