Feel lost in the liquor store? Wine mobile apps are changing the way we buy wine.
Scan a bar code and instantly access:
– wine reviews and ratings
– food pairings
– current stock of each wine in the liquor store closest to you
– add wines to your virtual cellar log
Download the free wine app now.
Our team was thrilled that our app ranked #5 on the iTunes store! >>>
It’s also available for Android.
This video is part of our continuing series on wine education videos with Canadian Press (CP) that are posted on the major daily newspaper web sites across the country.
Posted with permission.
Mobile apps are ideally suited to buying and learning about wine. A wine app allows you to walk up to a wall of bottles and just scan the bar code. Up comes my wine review, if you’re using my app, the price, the stock in your local liquor store, food pairings, and so on. Then you can save the wine you buy to your virtual cellar log so that you can remember it next time.
I think a lot of people come to wine from food. Few people are intimidated by a rare juicy steak or a salad. But they are less sure about which wine to pair with that. So I’m having a steak tonight, which wine? The app will give you suggested pairings.
Also which wines in your closest liquor store right now in your price points? It’s very curated content. It’s real time, using GPS liquor store inventory. It knows where you are. It knows where the liquor stores are and it’s going to help you find that wine that you want for tonight, based on what you’re having for dinner.
Wine, as a consumer product category, is well-suited to a mobile app because of the vast amount of choice. It’s literally staggering. A million producers, 5 to 20 wines each, changes every year.
That’s why there’s so much intimidation in this category and that’s where mobile apps can really help sort through the clutter and then get the reviews by vintage or by price point or by region. It makes buying wine simple: which wine right now, right here should I get? That really makes a wine app valuable.