How to Import Wine, Craft Beer, Spirits into Ontario

Gift set wine Industry veteran Steven Trenholme will guide you through the intricate process of importing & selling beverage alcohol in Ontario & Quebec. The morning will be focused on understanding the dynamics of the industry and have the know-how to organize private imports for your personal consumption.

With this ‘taste’ of what is involved in importing beverage alcohol, you will have the fundamentals to embark on a new or part-time career as an importer.

In the afternoon, Steven will highlight the various marketing and distribution channels available to agents in Ontario and Quebec including how to deal with the LCBO and SAQ effectively at HQ and in retail outlets.

Based in Toronto, Steven has over 30 years experience working in various capacities including managing a national sales agency, brand manager of Mosel wines in Germany, consulting to Wines of South Africa and SABMiller.

There are hundreds of suppliers around the world actively looking for importers to represent them in Canada, providing the opportunity to develop a full or part-time career in this dynamic industry.

While this seminar is informative to novices, Steven’s breadth of industry experience and information will be of great value to existing agents too with his tips and tricks to secure more listings in the LCBO and SAQ.

Seminar details:

Ottawa: Saturday November 1, 2014 Register at
Toronto: Saturday November 8, 2014   Register at

Registration Fee: $325 – includes HST, materials, lunch and 30 day post seminar email support with Steven.



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