Dragon’s Den Wines: Breathing Fire into an Ontario Brand (Video)

In part two of our video chat below, Kevin O’Leary shares what he would consider to be the toughest questions he’d have to answer if he were pitching the idea for his own wine brand on Dragon’s Den. Plus he gives the Cold Hard Truth for the Ontario wine industry …

Some would say that celebrity wines are derivative or even worse, a disservice that takes the focus off the wine region and on to the celebrity. What do you say to that?

Your fellow dragon Arlene Dickinson also just launched her own wine brand: what’s your opinion of it?

What do you think your wine brand stands for? Where are you going next with it?

Watch the first video chat here.

You can also watch more celebrity wine video interviews.


You may also enjoy these video chats:

Building a Persuasive Wine Brand: Arlene Dickinson talks about launching her own brand of wine called Persuasion  

Business, Branding, Wine and Women: Dragon’s Den Host Arlene Dickinson talks about her experiences both within and outside the wine industry

Pairing Meat + Wine: Fowles Wines Australia Video

See all wine video chats here.

Is there someone else with a fascinating wine story whom you think I should interview? Please e-mail me: [email protected].



2 thoughts on “Dragon’s Den Wines: Breathing Fire into an Ontario Brand (Video)

  1. My own Dragons Den on the Kevin OLeary wines: With 10 yrs in the WIne biz, I think I know a thing or 2 about how to market wines.1) I question how recognizable his name is to most wine consumers 2) At shelf a package has 7 secs to communicate, his wine packaging says “Irish Whiskey” to me – avoid, despite what might be in the bottle.3) I do agree that a big challenge is convincing wine buyers that Ontario wines taste great but more importantly that they do represent good value vs the imports. This is harder to prove out since the cost of raw materials in Ontario is so high relative to imports. In the end, I am not convinced that he has a solid business proposition relying on the `my name is on the bottle`as the key USP . I would not have invested.

Leave a Reply