Twitter has a powerful influence on the way make buying decisions, according to a new study published this week. The research firm DB5, which conducts studies regularly about Facebook, Google and other social media companies, found that: – 55% of people discuss gift ideas on Twitter, including wine, books and electronics – 66% of respondents said they learned about new brands on Twitter – 64% said they have bought a product because of something they saw on Twitter – 50% of survey responders said they check Twitter while in a retail store The Infographic below is a compelling visual representation […]
Social Media and Wine
Wine and Social Media: Do Wineries Need Social Media?
Our video chat features social media tips for the wine industry from Marc Saltzman, tech columnist for the Toronto Star, USA Today, MSN, Yahoo, CNN and Gear Guide, viewed by 6-7 million people every week at Cineplex movie theatres across the country. What about the concern that many wineries have: they don’t have the time to do it or the budget to hire someone? What’s the real upside in being on social media, especially if you already have a web site? How do you know which social media channels to focus on? Is it all about Twitter […]
Canadian Wine Sites: New Ratings Worth Toasting
Update: As of December 3, 2013, our site has moved up in its ranking from 760 to 608 (the lower the number, the closer to the top), continuing to be the only Canadian wine site with more traffic than the LCBO, SAQ, BCLDB and other liquor stores in the country.August 22, 2013: Our team is thrilled with the new rankings for Canadian wine sites from Alexa, the leading provider of web metrics that measures and rates Canadian site traffic and audience engagement. Alexa is considered the Nielsen ratings for the digital world, and has been quoted frequently by those in […]
Atelier Restaurant Ottawa: Food + Wine Video Review
When we decided to make reservations at Atelier Restaurant in Ottawa, we discovered that we’d have to wait several weeks for a Friday evening reservation. Such is the popularity of this award-winning restaurant that specializes in molecular gastronomy, and is one of my favourite restaurants in this city and across the country. I had written a profile of the superb sommelier Steve Robinson several months ago for Ottawa Magazine, the sister publication of Toronto Life. Now it was time to revisit and try the new summer menu with Steve’s pairings. It was spectacular, with whimsical dish names like “You’ve Got […]
Video: Pairing Wine + Fluevog Shoes
Pairing wine with my new @fluevog shoes … not everything has to match ;) Video vine.co/v/bHu9iJvhdHZ — NatalieMacLean (@NatalieMacLean) March 3, 2013 Just for fun … pairing wine with the Canadian shoes I love best: Fluevogs!
Vine Video: Wine Places in My Home
Here are some of my favourite wine places at home … what are yours? Wine places in my home … Vine Video vine.co/v/bgAUBubIdWn — NatalieMacLean (@NatalieMacLean) February 23, 2013 Be prepared is the motto for both Boy Scouts and wine lovers … vine.co/v/bgAjXPTnpBP — NatalieMacLean (@NatalieMacLean) February 23, 2013
Wine Scores and Ontario Wines Videos
Which wine at the LCBO today? Do I follow the reviews? vine.co/v/b6wmE1Ag6Z5 — NatalieMacLean (@NatalieMacLean) February 20, 2013 I’m having a blast with the hottest new Twitter Video app called Vine. Here’s my tongue-in-cheek shopping trip based on wine scores, and below my favourite Ontario wines. Ontario wines Video of favs in stores now vine.co/v/brVDKYXJw1Q — NatalieMacLean (@NatalieMacLean) February 17, 2013 Here are my first videos with the Vine Twitter App, plus video picks for Family Day wines.
Vine App for Wine: Twitter Videos Decant Private Passions
Call it YouTube for Twitter. Vine is the next big thing. (Call me a geek. It’s okay … I got that years ago when I jumped on Twitter and mobile.) Vine creates tiny, moving windows that allow others to look in on your life. Forget Hollywood-like stage sets, lights and stilted dialogue … this is real life: gritty, gripping and great. So? That’s also where wine should be, not on a pedestal in the cold light of analysis, isolated as some mysterious object removed from where it might actually be enjoyed with friends. Pinot noir pairs with salmon & … […]
BC Wines Toast Large Twitter Tasting
BC wineries celebrated a vibrant wine tasting on Twitter last night. The positive energy and support from the wine community coast to coast poured out in tweets that came rapid-fire one after the other. A tasting event like this proves what we can build and create together using these new social media tools. Not only did we support our homegrown producers, but we showed our strength and commitment to having access to all of our wines across this country. Ontario wants more BC, BC wants more Ontario and Canada wants more Canada. We were fortunate to have @DanAlbas join us […]
Canadian wine community gets behind (and into) BC wine
Here’s a toast to the terrific team of wine reviewers who joined in a terrific wine tasting on Twitter last night. Their enthusiasm and positive energy came through in both their tweets and their reviews for these incredible BC wines (scroll down on the page for each wine to see their notes and scores): Mission Hill Reserve Chardonnay 2010, BC VQA Gray Monk Gewürztraminer 2011, BC VQA Quails’ Gate Chardonnay 2011, BC VQA Eau Vivre Pinot Noir 2008, BC VQA Osoyoos Larose Le Grand Vin 2008, BC VQA Mission Hill Quatrain 2009, BC VQA I raise my glass to an […]
