Wine Show Know-How

Wine Show Know-How


It’s that time of year again – no, not spring – wine show season!  OK, it is spring too, but we’re here to talk wine.

Wine shows can be overwhelming – so much great wine – so little time. That’s why it’s important to have a plan of action.  Now your plan should just be a plan – it isn’t carved in stone, but really more like a place to start.

First – and this is a difficult realization – you must realize you will not be able to try every wine in the room.  Even if you spit (and trust me, some of them you will want to spit out), know your limits, please.  Also, make sure you have a safe way to get home: public transit or a designated driver.

Most wine shows will offer a lovely brochure upon entering the venue, detailing who is participating and which wines they’re pouring.  Take the time to look through the book and see which yummy treats are available for tasting.  My suggestion is that if you see something on the list that you have been dying to try, proceed directly to that booth because if you wait all evening, chances are that there might not be any of that particular gem left (especially if it is something really sought after). As well, your taste buds won’t be able to appreciate it after sipping numerous other wines.

Next suggestion: Taste new products. They don’t have to be new to market, but new to you.  This is your perfect opportunity to try a full range of wines without having to invest in full bottles.  Really, what is the point of going to a wine show and drinking only what you would normally drink at home?  Come on, be adventurous!

Super Important: Don’t forget to stay hydrated – yes, I mean water. Oh and don’t forget to eat something – otherwise you might not feel so great the next morning!

Last and most IMPORTANT: If you see something that intrigues you – try it – even if it isn’t on your “must try list.”  Some products are only in market for shows or a limited timeframe. Don’t miss your opportunity!  Ask questions, ask about interesting food pairings but please don’t just ask for the most expensive or highest alcohol product!

The worst thing that could happen is that you discover that you don’t have just one favourite wine!  Imagine the possibilities …

Proudly sponsored by Ravenswood, Robert Mondavi Winery, Robert Mondavi Private Selection, Woodbridge by Robert Mondavi, Clos du Bois Winery and Blackstone wineries.  We’d love to see you at the upcoming California Wine Fair in your city.  Cheers!



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