Our guest this evening is the James Young Regents Professor of Hospitality Management, and Director of the Texas Wine Marketing Research Institute at Texas Tech University.
He worked with the New Zealand grape and wine industry before becoming involved with the Texas industry in the late 1980s, serving as President and other roles within the Association.
He completed his doctoral dissertation on winery tourism and continues to conduct research on marketing and economic issues related to wine. He has also published numerous articles on these topics in a variety of professional journals and has presented at various international conferences.
And he joins me live now from from Lubbock, Texas – welcome Dr. Tim Dodd!
Click on the arrow above to hear Tim’s story.
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Tim Dodd is the James Young Regents Professor of Hospitality Management, and Director of the Texas Wine Marketing Research Institute at Texas Tech University. He also serves as the Associate Dean of Administration in the College of Human Sciences.
Dr. Dodd worked with the New Zealand grape and wine industry before becoming involved with the Texas industry in the late 1980s. He served as the President of TWGGA in 1996-1997 and was active in a number of other roles within the Association.
Tim completed his dissertation work on winery tourism and continues to conduct research on various marketing and economic issues related to wine. He has also published numerous articles concerning wine marketing and winery tourism in a variety of journals and has presented at a number of international conferences.
Texas Tech University:
What would surprise us about the way we buy wine? What are we not even aware of when making choices in the liquor store?
What is the weirdest wine consumer behaviour you’ve discovered through your research?
What techniques do wine retailers use to trigger impulse buys in the store?
How about restaurants?
What are the biggest differences between the way men and women buy wine?
Are women still the majority of wine buyers, per the NY Times study that indicated we buy about 80% of wine?
Why hasn’t there been the equivalent of a Got Milk campaign for wine?
Apart from the fact it has alcohol, more legal restrictions and brand choices, what makes wine significantly different as a product to advertise? What are the challenges?
What are the advantages wine has that other consumables don’t when it comes to marketing?
Do ethical issues such as Fair Trade really matter when buying wine? Or is this really a tiny percentage of wine buyers?
How do cross-border shipping laws impact wine marketing?
What’s being done about it, apart from lobbying politicians to change these laws?