Wine and Social Media: Do Wineries Need Social Media?

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Our video chat below features social media tips for the wine industry from Marc Saltzman, tech columnist for the Toronto Star, USA Today, MSN, Yahoo, CNN and Gear Guide, viewed by 6-7 million people every week at Cineplex movie theatres across the country.

What  about the concern that many wineries have: they don’t have the time to do it or the budget to hire someone?

What’s the real upside in being on social media, especially if you already have a web site?

How do you know which social media channels to focus on? Is it all about Twitter and Facebook?

How is social media different from other channels of communication and how do you use it effectively?

What are the big mistakes to avoid with social media? What is the conversation turns negative?

What’s the line between marketing your winery and brand and developing a relationship with your customers?

Marc is a fan of medium-bodied cabernet sauvignon and syrah. Let’s raise a glass to him sharing his insights with this list of the Top 10 Wines for Social Media.

We’ll post part two of our conversation soon.


Marc Saltzman - Profile Pic - August 2013 (1)
Marc Saltzman

Marc Saltzman is one of North America’s most recognizable and trusted tech experts, specializing in consumer electronics, small business technology, interactive entertainment and Internet trends. Marc has authored 15 books since 1996 and currently contributes to nearly 50 high-profile publications in North America, including USA Today, MSN, Yahoo!, Costco Connection, Toronto Star, Movie Entertainment,, Telus Talks Business and Rogers Connected.

Marc hosts various video segments, including “Gear Guide” (seen at Cineplex movie theatres and sister chains across Canada) and is a regular guest on CNN, CNN International and CTV’s Canada AM. Marc also hosts “Tech Talk,” a radio show on Montreal’s CJAD 800, part of Astral Media.



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