Our guest this evening is known as The Herb Somm and she is an educator, event host, and writer specializing in gourmet cannabis, food, recipes and wine.
Born and raised in California, she earned her degree in Wine and Viticulture, with a concentration in Wine Business at California Polytechnic University. She also studied enology at the University of Adelaide, Australia and The Engineering School of Enology, Switzerland.
She’s been featured in the San Francisco Chronicle, Los Angeles Times, POPSUGAR, Mother Jones, Edible San Francisco, MSN Lifestyle and was named one of the Top 40 under 40 Influencers by Wine Enthusiast Magazine.
And she joins me live now from Los Angeles: Welcome to the Sunday Sipper Club Jamie Evans!
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Jamie Evans is the founder of The Herb Somm, a cannabis blog and lifestyle brand that is focused on the gourmet side of the cannabis industry.
She is an educator, host, and writer specializing in cannabis, food, recipes, wine, and the cannaculinary world.
In addition to her work in the cannabis industry, Jamie has over ten years of wine industry experience. Having represented a wide array of organizations and wineries, she is best known for producing high-end events and developing topnotch public relations, marketing, and hospitality programs. Jamie is also a contributor to POPSUGAR and MARY Magazine specializing in cannabis recipes and cannabis lifestyle pieces. She was also recently named as one of Wine
Enthusiast Magazine’s Top 40 Under 40 Tastemakers in 2018.
Born and raised in Truckee, CA, Jamie’s roots extend back to South Dakota farm families. She developed a love for wine and agriculture while earning her degree in Wine and Viticulture, with a concentration in Wine Business at Cal Poly,
San Luis Obispo. As an avid traveler, she expanded her knowledge and explored different regions where she studied enology and viticulture at The University of Adelaide, Australia and The Engineering School of Enology at Changins, Switzerland.
Jamie has recently been featured in the San Francisco Chronicle, Los Angeles Times, ABC7 News, 7×7, POPSUGAR, Mother Jones, Edible San Francisco, Munchies, KQED Bay Area Bites, Clever Root, and MSN Lifestyle.
The Herb Somm’s Thursday Infused in San Francisco photo credit Chron Vivant
The Herb Somm
The Herb Somm was created in March 2017 with the goal of educating consumers and the public about cannabis, and healthy ways to incorporate herbal products into everyday life. While there is an emphasis on cannabis pairings and recipes, wellness and education are also a focus for the brand.
In March of 2018, The Herb Somm has been brought to life with Thursday Infused, a gourmet event series that highlights different chefs and edible producers in the Bay Area. These educational sessions are focused on promoting healthy and safe ways to use edibles and cannabis products. As part of our mission, The Herb Somm donates a portion of event revenues to local 501(c)(3) nonprofits that provide healthy food to the Bay Area community by creating organic,
sustainable, and high-yield urban farms and backyard gardens. Learn more at ThursdayInfused.com.
What was the exact moment when you realized that you wanted to become an expert on cannabis? Tell us exactly where you were? What triggered the thought? How did you feel? What was the next step you took to get going on the path?
Currently, 9 states have legalized recreational marijuna, and 30 have approved medical marijuna. In Canada, cannabis becomes legal October 17. When pot first became legal in the US, did wine drinkers flock to it or was it a different audience?
Is there still stigma about cannabis being a formerly illegal drug? Fear of getting addicted?
In 2017, legal cannabis was a $9.7 billion market, and it’s expected to grow to $25 billion by 2021. What are you hearing from winemakers and distributors in the US who want to play in this space?
The US giant conglomerate Constellation Brands, which represents wines such as Kim Crawford, Mondavi, Ruffino and formerly Jackson-Triggs and Inniskillin, invested $4 billion dollars in Canopy Growth Corp, a Canadian medical marijuana purveyor.
Do you predict that there will be more collaboration or competition between the wine & cannabis industries? What types of products? Weed-infused wine? Wine-flavoured weed?
Will these be a fad that will come and go like pumpkin spice?
In California, wine tourism generates $4 billion a year. Do you anticipate that legalized recreational marijuana will do the same? Will people visit grow ops like they do winery tasting rooms?
Will we see restaurants with wine and cannabis lists? Herb sommeliers, like yourself?
Proposition 65, which decriminalised cannabis in California this past January, forbids almost any possible commercial pursuit involving marijuana and alcohol, just as similar laws do in the other states that have legalised pot. Does that affect what you do?
Do people who pair wine and cannabis tend not to have as many glasses of wine?
What are the similarities between wine and cannabis?
Are there appellations for weed like there are for wine?
We know terroir is extremely important for wine. How important is terroir for cannabis? How does it influence the plant?
Are there certain types of growing practices that cannabis farmers use to benefit their grows? How are they similar to wine?
What are terpenes? Can you tell us about a few primary terpenes that are found in cannabis? Do they taste bitter?
What is your approach to pairing cannabis and wine? Are you using just the edible format when pairing with wine? What dosages and types of cannabis?
Which pairings have worked well? Why did they work?
Which did not work together? Why not?
Describe the downright weirdest wine pairing you’ve ever had. Where were you? Describe the cannabis in detail and the flavours. Which wine? Did it work or not as a pairing?
Is there a higher risk of impairment when you mix two drugs?
What can cannabis learn from wine? What can wine learn from cannabis?
What was something you were wrong about as it relates to wine and cannabis?
What’s the most useful cannabis gadget you’ve come across? How did you discover it?
Please give our viewers one wine and cannabis tip that they can try after cannabis is legalized. Any little ninja trick to help them improve their wine knowledge or tasting/pairing skills.
As we wrap up our conversation, what haven’t we covered that you’d like to share now?
This is where you can chat about your upcoming event ;)
How can people best get in touch with you or find you online?