The Little Grape That Could: Wine to Toast the Good Life


In our second conversation with Brett Preston and Matt MacPherson, creators of The Little Grape That Could, we talk about the inspiring stories that people have sent in to the web site, including everything from a kind taxi driver and a brave shelter dog to newly weds and a couple married 80 years who celebrated with the wine at their receptions.

You discovered some interesting research about how the act of giving can make wine taste better?

Why have you had such success with this concept?

Let’s taste the wines … what would they pair best with?

What are your future plans to expand to new markets and new varietals?

You can watch part one of our conversation about wine and charity here.



The Little Grape that Could 1

The Little Grape That Could Torrontes 2010, Argentina: Floral and pretty with lovely notes of white peach and sun-dappled apricot. All the profits from this wine go to the charity of your choice. Pair with mild curries, roast chicken and vegetarian dishes. Drink: 2011-2013. 274738 12.50% D 750 mL $11.95

The Little Grape that Could 2

The Little Grape That Could Cabernet Sauvignon 2010, Argentina: A juicy, full-bodied smooth wine with purple and black plum flavours. Simple, but a great price. Here’s the innovative tie-in: 100% of profits for this wine go to the charity that select. Interesting and worthy concept. Pair with hamburgers, steak and lamb. Drink: 2012-2013. 277020 13% D 750 mL $11.95 Score: 86/100.

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