Marketing Wine to Women + The Power of Storytelling

Introduction How did my love of stories as a child bring me to the world of publishing and podcasting? What is the problem with the way some wines are marketed toward women? Why am I so insanely passionate about the message I share in my upcoming memoir? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Bridget Albert and Julie Milroy on their excellent podcast called Served Up. You can find the wines we discussed here. Join me on Instagram, Facebook and YouTube Live Video Join the live-stream video of this conversation on Wednesday at 7 pm eastern […]

Cosmo’s Sex & the City, Champagne, Whisky Women in Mallory O’Meara’s Girly Drinks

Introduction How did the Cosmopolitan become an iconic cocktail on the TV show Sex and the City? Did you know an illegal shipment of Champagne revolutionized the entire industry? Which women are responsible for America’s increase in scotch and bourbon consumption after Prohibition? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Mallory O’Meara, the author of the just-published Girly Drinks: A World History of Women and Alcohol. You can find the wines we discussed here. Join me on Instagram, Facebook and YouTube Live Video Join the live-stream video of this conversation on Wednesday at 7 pm eastern […]

Girly Drinks with Mallory O’Meara on the History of Women and Alcohol

Introduction Did you know that the Egyptian Queen Cleopatra has her own, private wine club and that it was used against her to bring down her empire? Are you curious about the first people to make beer? They were women called alewives, but the church didn’t like that. Did you know that the first bars were created for women? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Mallory O’Meara, the author of the just-published Girly Drinks: A World History of Women and Alcohol. You can find the wines we discussed here. Join me on Instagram, Facebook […]

Bottle of the Sexist: Marketing Wine to Women with Felicity Carter

Introduction What do fortune-telling and wine writing have in common? How does wine culture change when women are part of its founding? Should you believe the health claims about clean wines? Are they really better for you? What are the fairy tales we tell about wine? In this episode of the Unreserved Wine Talk podcast, I’m chatting with wine writer, Felicity Carter who is the Executive Editor at Pix.wine, a global wine discovery platform based in California. You can find the wines we discussed here. Watch Party Join me for the debut Watch Party of the video of this conversation that I’ll […]

The Wine Bible’s Karen MacNeil on Women and Wine

Introduction How did The Wine Bible get its name? How was it unlike any wine book of its time? What was it like as a young woman trying to break into the male-dominated New York wine scene in the 1970s? Why are there significantly fewer women than men with the Master Sommelier designation? How does wine help you to immerse yourself in other cultures? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Karen MacNeil, author of The Wine Bible, former wine correspondent for the Today Show, the first Food and Wine Editor of USA Today, and […]

Women v Men Wine Tasting and Texture with Dr. Gary Pickering

Introduction What makes you a supertaster? Does supertaster status play a role outside of wine tasting? How does age affect our senses of smell and taste? Why is mouthfeel an important aspect of a wine’s appeal? Why should you describe wine by sensation, rather than compound? In this episode of the Unreserved Wine Talk podcast, we’re chatting with Dr. Gary Pickering, the inventor of the white wine mouthfeel wheel and the supertasting kit, and co-developer of the Wine Aroma Kits. You can find the wines we discussed here. Highlights What makes you a supertaster? Does your supertaster status play […]

Bottle of the Sexes: Women versus Men on Wine

Introduction Are men from Bordeaux and women from Burgundy? In my 20 years of studying and writing about wine, I’ve encountered a lot of differences in how men and women approach the subject. There are also several studies that show the same thing. In honour of International Women’s Day this week, I’m diving deep into “women’s wines”, whether they’re actually any good and how wines marketed to women are affecting the industry. Highlights Are the “chick wines” on the market any good or are they simply marketing gimmicks? What are my thoughts and tasting notes for three of the […]

Scandalous Wine Women on TV

Introduction I have to confess: I am obsessed with Alicia Florrick, the successful attorney on The Good Wife, and Olivia Pope, the high-powered Washington D.C. “fixer” on Scandal. In this episode, I’m going to share with you my secret obsession with the wine drinking habits of these women on television and what I believe that says about our cultural relationship with wine. Highlights How have alcoholic beverages featured with women on TV changed over time? What do Alicia Florrick and Olivia Pope have in common with Philip Marlowe? How does wine act as a key plot device on Scandal? […]

Video: Where are We Now with Women and Wine?

Our guest this evening is Cathy Huyghe, Wine Columnist, Forbes Magazine, discusses marketing wine to women, mistaken stereotypes about women’s purchase and drinking behaviour, and women in the industry. … and she joins me now live from New York City: Welcome to the Sunday Sipper Club Cathy Huyghe! P.S. Tune in here for our next Live Video Wine Tasting: www.nataliemaclean.com/live Click on the “Follow” and “Like” buttons on this Facebook page to get notified when we go live. We’ll be simultaneously broadcasting on Facebook Live, YouTube Live Stream and Twitter Live Video via Periscope. Watch previous episodes of the […]

Men v Women on Wine: The Score v The Story?

February 27, 2017March 1, 2017 Natalie MacLean Leave a comment

• Men stay in their comfort zones; women are more adventurous. • Women shop for communal gatherings, men for themselves. • Men are geared toward impressing, women toward pleasing. • Women buy wine for the short term (sharing), men for the long term (hoarding). • Men buy on the basis of testimonials from experts, women on tips from friends and merchants. • Women order wine by the glass at restaurants; men order bottles. It started back in, well, the Garden of Eden. In the beginning, it was Eve, inquisitive and experimental, who first sampled a “forbidden” fruit. And once she […]