Importing Wine, Beer & Spirits for Pleasure & Profit Seminar


Saturday November 3rd, 2018
Novotel Toronto Centre
45 The Esplanade – Toronto
9:30 AM – 4:30 PM

Join Charles Steven Trenholme for the day-long seminar: Importing for Wine, Beer & Spirits For Pleasure & Profit, which provides insights into the dynamics of importing wine, craft beers & spirits into Canada. Charles Steven brings to the seminar 35+ years of experience working in various capacities including managing national sales agency, brand management, sommelier and as an educator.

Charles Steven knows first-hand that there are still hundreds of suppliers around the world actively looking for importers to represent them in Canada, providing the opportunity to develop a full or part-time career in this dynamic industry. There are also sales and brand ambassador positions available for those with certified sommelier training.

Many of Ontario’s top importers & agents started their careers after attending Charles Steven’s seminar. They readily agreed that they gained valuable insight to the ins & outs of importing beverage alcohol, as well as the operations of the LCBO.

There are also good career opportunities for those with WSET or Sommelier training.

Charles Steven has offered this seminar since 1993, receiving rave reviews from The Globe & Mail, Wine Tidings, Toronto Life, Toronto Sun, The Hamilton Spectator, Wine Access, Vines Magazine, as well as CBC Radio.

REGISTRATION: $325 includes course material, lunch, 30 days of post-seminar email support (HST exempt)

Pre-Registration Required through Eventbrite

Contact — C.S. Trenholme & Associates, [email protected]

What Professionals Have Said About My Seminar

It is refreshing to see new people excited to get into our industry. I think your seminar provides a valuable tool and service in the Ontario wine industry.
Alex Patinios – President Dionysus Agencies

Thank you once again for an informative information session.
Alanna Bailey – Category Manager LCBO – Toronto

I enjoyed the seminar both from a professional and personal perspective. From a professional perspective, I have been thinking that this type of seminar would provide a very good introduction for newcomers to the industry on who our biggest customer is and how they,work. I think this would be valued added not just for Sales and Marketing folks (your typical target) but for Operations side people as well.

Doug Saunders – Director, Supply Chain- Constellation Brands

It was a great learning experience for me, and I thank you for the opportunity. You do an excellent job with your presentation

GibertoBojaco – Past President – Canadian Association of Professional Sommeliers

It is the only training seminar for wine agents in Canada.

There are still many suppliers who are not represented in Ontario.

Opportunity for new agents still exists. As do employment opportunities.

More agents = more wines = more selection for Ontario consumers.


You can watch Steven chat about his course and issues related to importing wine into Canada on this live video wine tasting.




1 Yonge Street

Suite 1801

Toronto, Ontario, M5E 1W7

Tel: 647-233-3580

Email:[email protected]

Skype: c.steven.trenholme

Twitter: @CSTrenholme



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