In the video below, Daniel Speck shares a behind-the-scenes look at the incredibly successful launch of the wine brand Sibling Rivalry. How can you use consumer package goods marketing to such a fragmented, quirky and artisanal category like wine? In 1984, many people thought that the Speck family in Niagara was crazy when they ripped out their Concord grapes at their own expense and instead planted Chardonnay, Riesling and Cabernet Sauvignon. Today, they’re considered prescient for having been one of the first wineries in the region to make the leap to premium grapes and wine. Three […]
Television Interview
Tasting Pinot Noir, Tips for Writers Wine and Otherwise with Sideways Author
We continue our conversation with the author of the mega-hit wine book and movie Sideways, Rex Pickett, in the video below. Rex shares tips for aspiring writers who want to get published and we taste the famous Hitching Post Pinot Noir from the movie together. You’ll find part one of our conversion on the Sideways Wine Book and Movie here. You may also enjoy these video chats: Biodynamic and organic wines: do they taste better? Healthier? We chat with winemaker Ann Sperling, Southbrook Vineyards Social Media & Wine: Part 1 of Vintank’s Paul Mabray […]
Sideways Wine Book and Movie: Pinot Noir, Rex Pickett and Yes Merlot
In this exclusive video interview below with Rex Pickett, author of the mega-hit wine book Sideways that was made into an Oscar-award-winning movie, we chat about his journey to publishing the book, how he learned about wine and why he loves pinot noir (not f****** merlot, as his character Miles would shout). Sideways is more than just a buddy road trip through California wine country with Paul Giamatti and Thomas Haden Church. It touches on themes of love, friendship, career disappointment, loyalty, loss and of course, pinot noir. But before the movie, there was the book. A bestseller, Sideways […]
How are Wine Prices Set? Is Expensive Wine Better? Video Chat: Painted Rock, John Skinner
In this video above, we chat with Painted Rock Winery owner John Skinner about how wine prices are set, if expensive wines taste better than cheaper wines. Also: – can you buy a good wine for under $15? – can big wine producers make good wine? – how much government tax is in the price of each bottle of wine we buy? – what does the B.C. wine industry need to do better? Click on the arrow above to play the video (we’ve since fixed the microphone): John Skinner John Skinner had always dreamed of owning a winery, […]
Buying the Best Wines in the $10 to $20 Range that Taste Twice as Expensive – CTV Live at 5
Bruce and I chatted about the differences in writing a wine book today and in 2006, which wine regions offer excellent value for your money and we even did some tricky mental math :) Posted with permission of CTV News.
