How We Buy Wine Based on Secret Retail Triggers with Dr. Tim Dodd

*** Editor’s Note: You can get your free Ultimate Guide to Wine & Food Pairing here. ***   Introduction What would surprise us about the way we buy wine? What techniques do wine retailers use to trigger impulse buys in the store? What are the biggest differences between the way men and women buy wine? Why is a direct to consumer sales model beneficial for you as a buyer? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Dr. Tim Dodd, James Young Regents Professor of Hospitality Management, and Director of the Texas Wine Marketing Research Institute […]

read more …

Read More

Wine Writing Ethics Plus Texas Wines with Gus Clemens (Video)

Gus Clemens and I chat about some delicious wine and food pairings… You can get a free copy of my Ultimate Wine and Food Pairing Guide here.   Gus Clemens went to business college when he was just 12 years old to learn how to type because he knew even that he wanted to be a writer. He’s held editorial positions with the San Antonio Express-News and the Star Magazine in New York, and has written or contributed to about twenty books about Texas and a range of other subjects. Today he owns an advertising agency in San Angelo and […]

read more …

Read More