Are Celebrity Athlete Wines Great or Gimmicks? With Dr. Antonia Mantonakis

Introduction Are wines named after a sports celebrity any good or is this just a marketing gimmick? Are more gentle sports like golf better suited to marketing a wine than the more rough and tumble world of wrestling? What does research tell us about the effect of celebrity endorsements on your wine-buying behaviour? How does your wine knowledge impact your interpretation of external cues, like celebrity endorsement, when buying wine? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Dr. Antonia Mantonakis, Fellow of the Cool Climate Oenology and Viticulture Institute and Professor of Marketing and Consumer Psychology at […]

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Bordeaux and China: Wine Culture Clash or Perfect Pairing? Suzanne Mustacich Reveals Surprising Insights

Introduction Why is Bordeaux considered the ultimate luxury brand in the world of wine? Why did the Chinese market suddenly start buying Bordeaux wines in the 1980s and 90s? Why does Bordeaux in particular suit the ancient Chinese culture of prestigious gift-giving versus other expensive wines? How does the demand for Bordeaux in China affect both the prices you pay and the styles you drink? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Suzanne Mustacich, author of Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World’s Best Wines. You can find the wines we discussed […]

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Getting Hammered: Wine Auction Guide to Survival

Introduction Did you know that wine auctions are on the rise, both as fundraisers and as commercial ways to buy and sell your cellar stash? On this episode of the Unreserved Wine Talk podcast, I’m chatting with you about why auctions are increasing in popularity, their fascinating back story, and how you can participate in them without having a multimillion-dollar trust fund. If you’re listening to this podcast on the day it’s published, please also join me on CTV News as we’ll be chatting about two of the world’s most popular wines, Pinot Noir and Cabernet Sauvignon, including which ones […]

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Wine Scandals, Fakes and Forgery with Maureen Downey

Introduction In this episode of the Unreserved Wine Talk podcast, we’re chatting with Maureen Downey, a.k.a. the Wine Detective, about wine forgeries, fakes and scandals. You’ll learn tips on how to spot a fake wine based on the label and more. Enjoy!   Highlights Why did Maureen become interested in wine fraud? What role did Hardy Rodenstock play in Maureen’s journey as a wine fraud expert? What aspects of the wine does Maureen consider to determine its authenticity? How does Maureen use technology when testing a wine’s authenticity? Why are cosmetic fraud detection techniques insufficient? What are the issues associated […]

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