Wine and Social Media

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Dear Dionysus,

July 6, 2012

Tomorrow's wine picks have bottles for cottage lounging, backyard gatherings and deck dozing including seven spectacular wines that I scores 90+ points.

This week's wine videos include:

Marketing Wine: Henry of Pelham on how to launch a new brand in a fragmented category like wine. Great insights for those in other industries as well as those of us who want to be smarter wine buyers.

Social Media & Wine: Vintank's Paul Mabray on how wineries must adapt to Twitter and Facebook or face Digital Darwinism.

BBQ Grill Tips & Wines: Food Network Chef Rob Rainford shares his tips & a recipe for grilled Thai flank steak.

Next week, Jay McInerney, Wall Street Journal wine columnist and author of the bestseller Bright Lights, Big City made into a movie with Michael J. Fox joins us from New York to talk about his new book.

This week's Best Wine Lists include two lists of best picks from the July 7 release of wines as well as the top 10 wines for the Newly Single Woman :) Let me know if you have a list to share.
Natalie

PS Just for fun, I've paired wine with social media in this video.

Here are all my picks for Best Value and Top Rated red, white, sparkling, rose and dessert wines here ... More »

Try this Shrimp & Lobster Burger Recipe paired with Cool Climate Chardonnay ... More »

With the decline of print and traditional marketing channels such as wine and food shows, how does the wine industry use social media to connect with consumers? Is there a way to measure it? More »

Paul Mabray of the Napa-based consultancy Vintank insights his views on how the wine industry must leverage So-Lo-Mo: social, local, mobile.


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