Drink.  Learn.  Laugh.  Repeat.

Welcome Back!Sign in here:

Not Registered?Become one of our thirsty clan 303,641 strong:

Register Today!
Ad

Firesteed Corp.

Firesteed Corp.

Firesteed Corp.
2200 N Pacific Hwy W
Rickreall, Oregon
USA 97371
Phone: (503) 623-8683
http://www.firesteed.com

Contact: Howard Rossbach
Email: hrossbach@firesteed.com

In the early Nineties, the public's attention was turning toward red wine and distributors were hard pressed to meet the new demands: high-quality varietal wine that was vintage dated and very affordable. During those years, Howard Rossbach was visiting markets throughout the country, representing the interests of wineries from the Pacific Northwest. The plea from consumers for affordable wine could not be met by his clients, who struggled to cover the overhead of vineyards, wineries and tasting rooms.

Howard sharpened his pencils, picked up his telephone and set out to find the solution. It wasn't long before he located growers that were producing excellent Pinot Noir grapes in Oregon, a winery that had more room than it needed, and a highly-regarded winemaker with time on his hands to consult.

That was the genesis of Firesteed and the business strategy that continues to be successful for us, our growers, distributors, and wine consumers. Production of the 1992 vintage was about 7,000 cases. This year, we hope to surpass 60,000.

If you attempt to call Howard a nego├žiant, you'll see him positively bristle. Although a respected profession in France, the term "nego├žiant" in the U.S. connotes a scavenger, opportunistically snapping up the unsold wines of dedicated producers and pasting on a pretty label. Firesteed wines are truly destined to be Firesteed wines, from the first raindrop that trickles off the leaves in Spring.

Consistent quality is ensured by long-term contracts with carefully selected growers and with two designated wineries. Today, we are making two wines: Our well-established Pinot Noir in Oregon and a Barbera d'Asti in Italy. We are not confined to a growing region, and are free to explore the opportunities that interest our customers. As the writer Diane Teitelbaum explained in her coverage of Firesteed, "When you are 'virtual,' the world is your vineyard!"

As wine lovers ourselves, these are wines that meet our expectations: A label that looks nice in candle light and on a picnic table; superior packaging; varietals that pair well with a wide range of foods; wine that is true to its varietal and represents the best of its growing region; and the assurance that the bottle we serve this year will be as good as the one we remember three years ago. And, a reasonable price. Whenever we look at the possibility of producing a new varietal, these are the hurdles it must surpass.

Both the Oregon Pinot Noir and Barbera d'Asti have been well received by the press and have earned significant awards. All this acclaim is possible, despite a retail price just under ten dollars.

Winemaker: Bryan Croft

Update Winery information  Submit new wines to be posted  Wineries of America

 

Although there aren't any wines associated with this winery, Natalie may have reviewed brands that this winery produces and she just didn't know to designate this winery in her tasting note. You can search here for specific brands.

Ad

WANT TO LEARN HOW TO

PAIR WINE
& FOOD?

Join me in a free online video class to learn the secrets to perfect pairings.

Wine of the Week

As featured on  

CTV Wine of the Week!

Lealtanza Red Wine
2011,
Rioja D.O.C.A. ...

Natalie MacLean

Canada's Most Quoted Wine Writer

Natalie MacLean is editor of Canada's largest wine review web site, publishing hundreds of wine reviews every week for more than 303,641 members.

She was named the World's Best Drinks Writer at the World Food Media Awards in Australia.

Natalie has published two books with Random House, the second was named one of Amazon's Best Books of the Year. Get access to all of her reviews today by becoming a member of her site.

FEEL LOST IN THE

LCBO?

Know the wines you want before you even get to the store with my wine reviews. Join now. It's free.

Red, White & Drunk All Over

  Best Books of the Year

Red, White & Drunk all over by Natalie MacLean

Natalie MacLean writes about wine with a sensuous obsession... and often laugh-out-loud funny... Terrific.

Rex Pickett, Sideways

Ms. MacLean is the disarming Everywoman. She loves wine, loves drinking ... ultimately, it's a winning formula.

Eric Asimov, The New York Times

GOT A SMARTPHONE?

Access my reviews on mobile with the bar code scanner.

GET NAT'S APP

Unquenchable: A Tipsy Search

  Best Books of the Year

Unquenchable by Natalie MacLean

Natalie MacLean is a new force in the wine writing world ‐ a feisty North American answer to Hugh Johnson and Jancis Robinson. She can write beautifully about wine.

The Financial Times of London

There are very few people in the wine world who "get it" and Natalie is one of those who brings more fun to a buttoned-up and stodgy game.

Gary Vaynerchuck, Wine Library TV

Starting a Wine Cellar?

Expert advice for all budgets

Insider tips on starting a wine cellar
From wine racks to underground caves, insider tips on size and space, number of bottles, ideal conditions and reputable resources.   learn more  

327,288

WINE
REVIEWS

303,641

ACTIVE
MEMBERS
Winner World's Best Drink Writer
WFour-Time Winner James Beard Foundation
Five-Time Winner Association of Food Journalists
Six-Time Winner Bert Greene Award
Best Wine Literature Book Gourmand World Cookbook Awards
Online Writer of the Year Louis Roederer International Wine Writing Award