{"id":22642,"date":"2016-10-02T08:02:46","date_gmt":"2016-10-02T12:02:46","guid":{"rendered":"http:\/\/www.nataliemaclean.com\/blog\/?p=22642"},"modified":"2016-11-15T07:57:24","modified_gmt":"2016-11-15T12:57:24","slug":"import-wine-canada-laws","status":"publish","type":"post","link":"https:\/\/www.nataliemaclean.com\/blog\/import-wine-canada-laws\/","title":{"rendered":"How to Import Wine into Canada for Pleasure and Profit"},"content":{"rendered":"<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/03\/boxbottlesbig.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22658\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/03\/boxbottlesbig.jpg\" alt=\"Gift set wine\" width=\"424\" height=\"283\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/03\/boxbottlesbig.jpg 424w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/03\/boxbottlesbig-300x200.jpg 300w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Importing Wine, Beer &amp; Spirits for Pleasure &amp; Profit Seminar<\/strong><br \/>\n<strong>Saturday November\u00a0 5th, 2016<\/strong><br \/>\n<strong>Novotel Toronto Centre<\/strong><br \/>\n<strong>45 The Esplanade &#8211; Toronto<\/strong><br \/>\n<strong>9:30 AM &#8211; 4:00 PM<\/strong><\/p>\n<p style=\"text-align: left;\">Join Charles Steven Trenholme for the day-long seminar Importing for Wine, Beer &amp; Spirits For Pleasure &amp; Profit, which provides insights into the dynamics of importing wine, craft beers &amp; spirits into Canada. Charles Steven brings to the seminar 35+ years of experience working in various capacities including managing national sales agency, brand management, sommelier and as educators.<\/p>\n<p>Charles Steven knows first-hand that there are still hundreds of suppliers around the world actively looking for importers to represent them in Canada, providing the opportunity to develop a full or part-time career in this dynamic industry. There are also sales and brand ambassador positions available for those with certified sommelier training.<\/p>\n<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/import-wine-canada-laws\/seminar-importing-wine-etc\/\" rel=\"attachment wp-att-29396\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29396\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2016\/10\/Seminar-Importing-Wine-etc.jpg\" alt=\"seminar-importing-wine-etc\" width=\"630\" height=\"391\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2016\/10\/Seminar-Importing-Wine-etc.jpg 630w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2016\/10\/Seminar-Importing-Wine-etc-300x186.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>Many of Ontario\u2019s top importers &amp; agents started their careers after attending Charles Steven\u2019s seminar.\u00a0 They readily agreed that they gained valuable insight to the ins &amp; outs of importing beverage alcohol, as well as the operations of the LCBO.<\/p>\n<p>There are also good career opportunities for those with WSET or Sommelier training.<\/p>\n<p>Charles Steven has offered this seminar since 1993 receiving rave reviews from The Globe &amp; Mail, Wine Tidings, Toronto Life, Toronto Sun, The Hamilton Spectator, Wine Access, Vines Magazine as well as CBC Radio.<\/p>\n<p><strong><em>Topics that will be covered during the seminar are:<\/em><\/strong><\/p>\n<p><strong><em>\u00a0<u>Morning Session<\/u><\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 Where to find new and interesting wines, spirits and beers.<\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 How to start your own successful import agency<\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 Determining the best strategy for new product development.\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 How to negotiate with suppliers<\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 Marketing channels &#8211; which are the best for you and your suppliers.<\/em><\/strong><\/p>\n<ul>\n<li><strong><em>Opportunities as a Consignment and\/or Private Stock Agent<\/em><\/strong><\/li>\n<li><strong><em>Employment opportunities in the beverage alcohol industry<\/em><\/strong><\/li>\n<\/ul>\n<p><strong><em>\u00a0A light lunch will be served.<\/em><\/strong><\/p>\n<p>Afternoon Session<\/p>\n<ul>\n<li><strong><em>How products are priced<\/em><\/strong><\/li>\n<li><strong><em>Agent commissions and promotional allowances <\/em><\/strong><\/li>\n<li><strong><em>Ordering samples<\/em><\/strong><\/li>\n<\/ul>\n<p><strong><em>&gt;\u00a0\u00a0\u00a0 Dealing effectively with the LCBO<\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0\u00a0 Selecting the right products for today&#8217;s market<\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0\u00a0 How the LCBO selects products and how to increase your <\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 chance of success<\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 Vintages &#8211; a lucrative market<\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 Determining the best strategy for a new product launch.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0 <\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 Working with LCBO wine consultants &#8211; how to find an sales <\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0support at store level.<\/em><\/strong><\/p>\n<p><strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 &gt;\u00a0\u00a0 Working with the media<\/em><\/strong><\/p>\n<ul>\n<li><strong><em>Other provincial markets: Privatization, Options &amp; Opportunities<\/em><\/strong><\/li>\n<\/ul>\n<p><strong>BONUS: 30 day email support<\/strong><strong><br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/import-wine-canada-laws\/charles-steven-trenholme\/\" rel=\"attachment wp-att-30296\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30296\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2016\/10\/CHARLES-STEVEN-TRENHOLME.jpg\" alt=\"charles-steven-trenholme\" width=\"630\" height=\"371\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2016\/10\/CHARLES-STEVEN-TRENHOLME.jpg 630w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2016\/10\/CHARLES-STEVEN-TRENHOLME-300x177.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>Charles Steven is only a few clicks away to help you after the seminar.\u00a0Steven\u2019s seminar style is both professional and entertaining.\u00a0 Learning from each other there will be plenty of opportunities to discuss and share their experiences working with suppliers and the LCBO .<\/p>\n<p><strong><em>More about Charles Steven Trenholme&#8230;<br \/>\n<\/em><\/strong><\/p>\n<p>Steven is the principal of <a href=\"http:\/\/www.canmarketwine.com\/\">CS TRENHOLME &amp; ASSOCIATES<\/a> &#8211; an international Sales &amp; Marketing Consulting firm supporting the beverage alcohol industry.\u00a0 He has been involved in all facets of agency management, supplier relations and he also assists with LCBO negotiations.\u00a0 He is a consultant to the French, German, Italian, Spanish, South African, Australian and Mexican governments as well as a number of important wine producing firms.<\/p>\n<p><strong>REGISTRATION LINK<\/strong>: <a href=\"https:\/\/www.eventbrite.com\/e\/importing-wine-beer-spirits-for-pleasure-profit-tickets-26473695536?aff=es2\">CLICK HERE<\/a><\/p>\n<p><strong>PASTE IN BROWSER<\/strong>\u00a0 https:\/\/www.eventbrite.com\/e\/importing-wine-beer-spirits-for-pleasure-profit-tickets-26473695536?aff=es2<\/p>\n<p><strong><u>Contact info<\/u><\/strong><\/p>\n<p><strong>Charles Steven Trenholme <\/strong><\/p>\n<p><em><strong>CS TRENHOLME &amp; ASSOCIATES<\/strong><\/em><\/p>\n<p><strong>1 Yonge Street\u00a0 Suite 1801 Toronto, Ontario, M5E 1W7 Tel: 647-233-3580 Email:\u00a0 <\/strong><strong><a href=\"mailto:cstrenholme@sympatico.ca\">cstrenholme@sympatico.ca<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/www.canmarketwine.com\/\"><strong>www.canmarketwine.com<\/strong><\/a><\/p>\n<p><strong>Rave reviews from industry professionals\u2026 <\/strong><strong><br \/>\n<\/strong><strong><br \/>\n<\/strong>I have taken a few courses where &#8216;the business of wine&#8217; has been a required component, but NOTHING has compared to the relevancy of Steven&#8217;s content. If you are considering a career in the beverage alcohol business in Ontario, you need this information. Steven is experienced, professional and he offers sound advice delivered succinctly in one day.<\/p>\n<p>\u2013 <strong>A. Carmichael \u2013 LCBO Manager &amp; Product Consultant &#8211; Oakville<\/strong><\/p>\n<p><strong>\u00a0<\/strong>It is refreshing to see new people excited to get into our industry.\u00a0 I think your seminar provides a valuable tool and service in the Ontario wine industry.<\/p>\n<p>&#8211; <strong>Alex Patinios \u2013 President Dionysus Agencies<\/strong><\/p>\n<p>Thank you once again for an informative information session.<\/p>\n<p>&#8211; <strong>Alanna Bailey \u2013 Product Manager LCBO VINTAGES &#8211; Toronto<\/strong><\/p>\n<p>I enjoyed the seminar both from a professional and personal perspective. From a professional perspective, I have been thinking that this type of seminar would provide a very good introduction for newcomers to the industry on who our biggest customer is and how they<strong>, <\/strong>work. I think this would be valued added not just for Sales and Marketing folks (your typical target) but for Operations side people as well.<\/p>\n<p>&#8211;\u00a0<strong>Doug Saunders &#8211; Director, Supply Chain, Vincor Canada (A Constellation Company) &#8211; Toronto<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>It was a great learning experience for me, and I thank you for the opportunity. You do an excellent job with your presentation.<\/p>\n<p>&#8211; <strong>Gilberto Bojaco &#8211; President &#8211; Canadian Association of Professional Sommeliers<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The &#8220;refresher&#8221; was actually quite worthwhile. \u00a0Some of the material Steven covered 7 years ago when I attended in Toronto resonated better now that I have had more exposure to the industry. \u00a0The material generated some new thoughts for me. A great day&#8230;well done!<\/p>\n<p>&#8211; <strong>Bill Ellis \u2013 President, National Capital Sommelier Guild &#8211; Ottawa<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>CHARLES STEVEN TRENHOLME<\/strong><br \/>\n<strong>CS TRENHOLME &amp; ASSOCIATES<\/strong><br \/>\n<strong>1 Yonge Street, Suite 1801<\/strong><br \/>\n<strong>Toronto, Ontario, M5E 1W7<\/strong><br \/>\n<strong>Tel: 647-233-3580<\/strong><br \/>\n<strong>Email:\u00a0 cstrenholme@sympatico.ca<\/strong><br \/>\n<strong>Skype:\u00a0 c.steven.trenholme<\/strong><br \/>\n<strong>Twitter:\u00a0 @CSTrenholme<\/strong><br \/>\n<strong>www.canmarketwine.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Importing Wine, Beer &amp; Spirits for Pleasure &amp; Profit Seminar Saturday November\u00a0 5th, 2016 Novotel Toronto Centre 45 The Esplanade &#8211; Toronto 9:30 AM &#8211; 4:00 PM Join Charles Steven Trenholme for the day-long seminar Importing for Wine, Beer &amp; Spirits For Pleasure &amp; Profit, which provides insights into the dynamics of importing wine, craft beers &amp; spirits into Canada. Charles Steven brings to the seminar 35+ years of experience working in various capacities including managing national sales agency, brand management, sommelier and as educators. Charles Steven knows first-hand that there are still hundreds of suppliers around the world actively [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,319,3,277,61,1076,28],"tags":[],"class_list":["post-22642","post","type-post","status-publish","format-standard","hentry","category-events","category-learn-wine","category-wine-articles","category-wine-course","category-wine-importing","category-wine-labels","category-wine-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/posts\/22642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/comments?post=22642"}],"version-history":[{"count":9,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/posts\/22642\/revisions"}],"predecessor-version":[{"id":30298,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/posts\/22642\/revisions\/30298"}],"wp:attachment":[{"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/media?parent=22642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/categories?post=22642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/tags?post=22642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}