{"id":21071,"date":"2015-08-26T07:20:31","date_gmt":"2015-08-26T11:20:31","guid":{"rendered":"http:\/\/www.nataliemaclean.com\/blog\/?p=21071"},"modified":"2015-08-28T08:48:38","modified_gmt":"2015-08-28T12:48:38","slug":"twitter-wine-social-media-recommendations","status":"publish","type":"post","link":"https:\/\/www.nataliemaclean.com\/blog\/twitter-wine-social-media-recommendations\/","title":{"rendered":"Twitter Loves Wine: New Analytics Reveal the Power of Social Media Sharing"},"content":{"rendered":"<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/twitter-wine-social-media-recommendations\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24418\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Impressions.jpg\" alt=\"Twitter Impressions\" width=\"630\" height=\"234\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Impressions.jpg 630w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Impressions-300x111.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a>Twitter has launched a new analytics program that provides amazing insights, like the number of impressions your tweets get per day\/week\/month.<\/p>\n<p>This is more relevant than ever since Twitter and Google signed an agreement August 21, 2015, to turn on the &#8220;fire hose&#8221;: Twitter has opened its data feed to Google as a major source of social ranking data and authority.<\/p>\n<p>So we&#8217;ll start to see not just tweets in Google results, but also web site posts that have been shared widely on Twitter.<\/p>\n<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/08\/Twitter-wine-bottle.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24424 alignleft\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/08\/Twitter-wine-bottle.jpg\" alt=\"Twitter wine bottle\" width=\"197\" height=\"107\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/08\/Twitter-wine-bottle.jpg 570w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/08\/Twitter-wine-bottle-300x163.jpg 300w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a>I recently joined the analytics program, and the stats are very helpful in knowing the <a href=\"http:\/\/www.nataliemaclean.com\/blog\/wine-twitter\/\"><strong>people you&#8217;re reaching<\/strong><\/a>, especially if you use your Twitter account for one particular topic as I do.<\/p>\n<p>The varied interests of the followers below, including those who love food, travel and dining out, indicate a much broader audience than simply die-hard wine connoisseurs who represent .00001% of the population.<\/p>\n<p>I&#8217;ve updated these stats today from my original post:<\/p>\n<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Interests-Occupation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24419\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Interests-Occupation.jpg\" alt=\"Twitter Interests Occupation\" width=\"468\" height=\"650\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Interests-Occupation.jpg 468w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Interests-Occupation-216x300.jpg 216w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/a><\/p>\n<p>And yet, Twitter is also very localized in terms of where followers live:<a href=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2014\/10\/Twitter-Location1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21081\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2014\/10\/Twitter-Location1.jpg\" alt=\"Twitter Location\" width=\"202\" height=\"189\" \/><\/a>Interestingly, this is the complete list that Twitter shows for &#8220;Also Follows&#8221;:<a href=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2014\/10\/Twitter-Also-Follow1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21080\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2014\/10\/Twitter-Also-Follow1.jpg\" alt=\"Twitter Also Follow\" width=\"248\" height=\"350\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2014\/10\/Twitter-Also-Follow1.jpg 248w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2014\/10\/Twitter-Also-Follow1-212x300.jpg 212w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/><\/a>I&#8217;ve written before about the power of <a href=\"http:\/\/www.nataliemaclean.com\/blog\/twitters-profound-impact-on-wine-purchases\/\"><strong>Twitter when it comes to wine discovery<\/strong><\/a>.<\/p>\n<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Buying-Styles.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24420\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Buying-Styles.jpg\" alt=\"Twitter Buying Styles\" width=\"625\" height=\"375\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Buying-Styles.jpg 712w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Buying-Styles-300x180.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p><strong>Engagement is what makes social media so powerful for wine<\/strong>, as followers re-tweet, like and share your posts. The Twitter dashboard gives you insight into that as well.<\/p>\n<p>Personally, I find that Twitter, more than Facebook, is a place where the community is sharing wine recommendations as well as recipes and food pairings &#8230;<\/p>\n<p>&#8230; perhaps because of the news stream nature of Twitter lends itself to that whereas Facebook seems to be more about vacation pictures ;)<\/p>\n<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Followers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24417\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Followers.jpg\" alt=\"Twitter Followers\" width=\"630\" height=\"282\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Followers.jpg 630w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Followers-300x134.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a>Please <a href=\"https:\/\/twitter.com\/nataliemaclean\" target=\"_blank\"><strong>join me on Twitter<\/strong><\/a> and let me know which wines you&#8217;re enjoying lately!<\/p>\n<p><a href=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Income.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24421\" src=\"http:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Income.jpg\" alt=\"Twitter Income\" width=\"287\" height=\"650\" srcset=\"https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Income.jpg 287w, https:\/\/www.nataliemaclean.com\/blog\/wp-content\/uploads\/2015\/01\/Twitter-Income-132x300.jpg 132w\" sizes=\"auto, (max-width: 287px) 100vw, 287px\" \/><\/a><\/p>\n<p>You can view <a href=\"https:\/\/analytics.twitter.com\"><strong>your own Twitter analytics<\/strong><\/a> here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter has launched a new analytics program that provides amazing insights, like the number of impressions your tweets get per day\/week\/month. This is more relevant than ever since Twitter and Google signed an agreement August 21, 2015, to turn on the &#8220;fire hose&#8221;: Twitter has opened its data feed to Google as a major source of social ranking data and authority. So we&#8217;ll start to see not just tweets in Google results, but also web site posts that have been shared widely on Twitter. I recently joined the analytics program, and the stats are very helpful in knowing the people [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,23,312,283],"tags":[],"class_list":["post-21071","post","type-post","status-publish","format-standard","hentry","category-social-media-and-wine","category-technology-wine","category-twitter-wine","category-wine-web-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/posts\/21071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/comments?post=21071"}],"version-history":[{"count":17,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/posts\/21071\/revisions"}],"predecessor-version":[{"id":21079,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/posts\/21071\/revisions\/21079"}],"wp:attachment":[{"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/media?parent=21071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/categories?post=21071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nataliemaclean.com\/blog\/wp-json\/wp\/v2\/tags?post=21071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}