China’s Thirsty Wine Dragon and Bordeaux Lust with Suzanne Mustacich (Video)

We had a few tech hiccups getting started with this chat, but then all was well. You may wish to move the little red dot to the two-minute mark and start there.

Our guest this evening is Suzanne Mustacich, the author of the books Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World’s Best Wines

And she joins me now, live from her home in Bordeaux: Welcome to the Sunday Sipper Club Suzanne Mustacich!

Want to know who our next guests are?

You can find previous episodes of the Sunday Sipper Club (SSC) and to find out who’s coming up next.

 

 

 

 

 

 

 

 

Suzanne Mustacich is an author, speaker, journalist, editor and consultant.

She is a contributing editor at Wine Spectator magazine and the author of Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World’s Best Wines. She has a background as a television producer and screenwriter. She recently finished her first novel.

As a print journalist, she has previously reported for Agence France Presse, Wine Life (China), and Wine Business International.

She holds a BA from Yale University in Economics and Political Science, the DUAD enology diploma from the University of Bordeaux and an MA in Creative Writing (Crime Fiction) from the University of East Anglia.

She lives in Bordeaux with her family.

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Twitter:
@smustacich

 

What prompted you to write this book? Where were you when the idea first came to mind? Why were you so intrigued?

In a nutshell, what is your book about?

 

 

What was the most surprising insight you discovered while writing this book?

How dependent is Bordeaux on China? Can you share facts and figures that support this?

 

 

Acquisition of Bordeaux

 

How many chateaux are now owned by the Chinese? How many acres of vineyards? Estimated total dollar investment?

One quarter of Bordeaux exports go to China?

 

 

Chandon Winery in Ningxia

 

Approximate number or percentage of Chinese students at Bordeaux university studying oenology?

What triggered the Chinese obsession for Bordeaux in the first place?

 

 

Confiscated Fake Wine

 

Was this also in part due to declining American demand for Bordeaux wine?

Is the Chinese motivation today a love of great wine or to make money?

 

 

Developing Vineyard in Ningxia

 

Isn’t investment a good thing even if it is from foreigners?

Are the Bordelaise to blame for pricing their wine stratospherically such that only speculators could buy them rather than wine lovers?

 

 

 

How did the 800-year-old winemaking culture in Bordeaux clash with the Chinese culture?

Chinese dislike middlemen – 25 negoiants sold and allocated 75% of Bordeaux wine – went to direct allocation with chateaux

 

 

Ningxia Vineyard Today

 

Graft, fewer laws in China, money-laundering through chateaux

Counterfeiting, owned 300 Bordeaux chateau names

 

 

Origin of Wine Grapes in Turkey

 

What are some of the oddest and funniest counterfeit names you’ve seen?

Is it true that one of the earliest wine joint ventures made use of slave labour from the gulag penal system – when did this happen?

 

 

Original Silver Heights Vineyard in Yinchuan, Ningxia

 

Remy Martin used grapes produced by prisoners from the Tuanhe Farm, a death camp between 1982 and 1985? They stopped when they found out these prisoners worked 15-hour days and were paid $10 a year.

Gifting culture: Bordeaux equals luxury, matched the 1855 ranking to the rank of government official

 

 

Original Wine Sale in 1885 in Hong Kong

 

You quote a real estate developer saying of the 1982 Lafite: “The moment of death when appreciation of which is greater than the desire to taste it.” What did he mean by that?

Approximately how many people did you interview for this book?

 

 

Reporting from Kurkish Region of Turkey

 

Tell us about the most colourful character in the book please.

Also tell us me about Don St. Pierre and his son Don Jr who were imprisoned in China for smuggling and tax evasion – was that true? Were they importers of Bordeaux to China? How did they get caught?

 

 

Roederer 2016 – Winners

 

Also tell us about Nick Bartman private investigator – fake label printers in Shenzhen, Bordeaux wine council cut his investigation.

What’s China’s domestic wine industry like? How big? Are the wines any good? Why don’t we see many in North America?

 

 

Suzanne Reporting in Bordeaux

 

Bottle more wine than any other country, more vineyard acreage?

They’re building a thousand French chateau-style in a desert of northwestern China?

 

 

Turkey

Future predictions?

Could the unsold Bordeaux in Chinese warehouses cause a glut and a freefall in prices?

Is this a cautionary tale for other wine regions? Do you see similarities for the Okanagan Valley in BC? If so, how specifically?

 

 

Wine Festival in Hong Kong with Bordeaux Wine Council

 

 

 

Wine Tasting

 

 

 

Suzanne & Emma Gao at Silver Heights in Ningxia

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