Last year, Brett Preston and Matt MacPherson launched The Little Grape That Could. The twist? All profits from the wine sales go to charities, from the Heart & Stroke Association to Toronto Cat Rescue. In the video below, they talk about how they came up with the idea and how wine lovers can do good by drinking well.
What was your motivation for this project?
Why did you pick wines from Argentina?
How much of the wine’s price goes toward charity and what sales have you achieved?
How does it work? I buy the wine, then what? How do I pick a charity?
How many meals have your wines provides through groups like Second Harvest and Good Shepherd Ministries?
You discovered some interesting research about how the act of giving can make wine taste better?
We’ll post part two of our conversation soon.
The Little Grape That Could Torrontes 2010, Argentina: Floral and pretty with lovely notes of white peach and sun-dappled apricot. All the profits from this wine go to the charity of your choice. Pair with mild curries, roast chicken and vegetarian dishes. Drink: 2011-2013. 274738 12.50% D 750 mL $11.95
The Little Grape That Could Cabernet Sauvignon 2010, Argentina: A juicy, full-bodied smooth wine with purple and black plum flavours. Simple, but a great price. Here’s the innovative tie-in: 100% of profits for this wine go to the charity that select. Interesting and worthy concept. Pair with hamburgers, steak and lamb. Drink: 2012-2013. 277020 13% D 750 mL $11.95 Score: 86/100.
You may also enjoy these video chats:
Marketing Wine & Brand Launches Henry of Pelham launches Sibling Rivalry
Philanthropy & Wine Santa Margherita sponsors the AIDS Walk for Life