The flood of e-mails, tweets and Facebook requests to post this second part of this video conversation below with Paul Mabray of Vintank on the wine industry and Digital Darwinism is heartening. Sometimes, you think you’re just talking to yourself … but when Paul Mabray is part of the conversation, people listen.
Didn’t catch Part One of this conversation about wine and social media? Pull up a comfy chair, top that glass up and let it play.
Here’s Paul’s presentation…
Excellent value for this crisp, refreshing wine with vibrant acidity and expressive lemon-line and herbal notes. The wine was aged for a year on its yeast lees to add texture to it. 405753 13.5% $16.95 Score: 88/100.
The winery gets the fruit for this wine from two of their stellar vineyards: Wapoo Hill and To Kalon. They add 10% Semillon to round out the wine. Sixty percent of the wine is barrel fermented. All wines are then aged, sur lie, in French oak. My note: Juicy and refreshing with vibrant, clean lemon and lime fruit. Very zippy: perfect for so many dishes. Drink: 2011-2015. 221887 13.50% XD 750 mL $22.95 Score: 91/100.
Social Media & Wine Part 1: Vintank’s Paul Mabray on how wineries must adapt to Twitter and Facebook or face Digital Darwinism.
Marketing Wine & Brand Launches: Daniel Speck, Henry of Pelham Winery on can you use consumer package goods marketing to such a fragmented, quirky and artisanal category like wine?
Price of wines: how are they set? Is expensive always better? John Skinner, Painted Rock Winery
Rex Pickett, mega-hit book/movie Sideways: Why did pinot noir sales skyrocket and merlot plummet after the movie? How did the author learn about wine to write the book?
Pairing Wine & Social Media: 10 Wines to try when you’re getting social
See all wine video chats here.