Creating a Persuasive Brand of Wine: Arlene Dickinson Part 2

We’re back with Arlene Dickinson in this video chat below, one of Canada’s top entrepreneurs who has had phenomenal success in many fields, from television to books; consultancy to consumer products. We’re going about her wine Persuasion. Let’s start with your own experience with wine: Was wine on the family table when you were growing up? First time drinking wine? How did you acquire a taste for good wine? Do women buy wine differently from men? Women buy 80% of wine as the household purchasers of most consumer goods, the social organizers and dinner planners. Is their approach to wine […]

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Sideways Wine Book and Movie: Pinot Noir, Rex Pickett and Yes Merlot

In this exclusive video interview below with Rex Pickett, author of the mega-hit wine book Sideways that was made into an Oscar-award-winning movie, we chat about his journey to publishing the book, how he learned about wine and why he loves pinot noir (not f****** merlot, as his character Miles would shout). Sideways is more than just a buddy road trip through California wine country with Paul Giamatti and Thomas Haden Church. It touches on themes of love, friendship, career disappointment, loyalty, loss and of course, pinot noir. But before the movie, there was the book. A bestseller, Sideways has […]

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