Creating a Persuasive Brand of Wine: Arlene Dickinson Part 2

We’re back with Arlene Dickinson in this video chat below, one of Canada’s top entrepreneurs who has had phenomenal success in many fields, from television to books; consultancy to consumer products. We’re going about her wine Persuasion. Let’s start with your own experience with wine: Was wine on the family table when you were growing up? First time drinking wine? How did you acquire a taste for good wine? Do women buy wine differently from men? Women buy 80% of wine as the household purchasers of most consumer goods, the social organizers and dinner planners. Is their approach to wine […]

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Video: Dragon’s Den Arlene Dickinson talks about wine, women, business

Arlene Dickinson, in the video chat below, is best known as a judge on the hit TV show Dragons’ Den as well as advising struggling companies on The Big Decision. She’s the owner and CEO of Venture Communications, a powerhouse agency focused on marketing strategy, has been inducted into Canada’s Most Powerful Women Top 100 Hall of Fame and is the mother four children. She recently published a book called Persuasion as well as a line of luxury products with the same brand name, including skin care, chocolate, coffee, and what we’re going to talk about today: wine… Before we […]

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Wine Casks have Captured the Attention of Canadian Wine Consumers

  Casks, most often referred to as boxed wines, have traditionally had a bad reputation with consumers. The perception is that wine in a box must be poor quality wine and that no one buys them. As one of the fastest-growing segments of the Canadian wine industry, high-quality boxed wines are finally getting the attention they deserve in this country. Australia has lead the way with casks since the majority of wine Down Under is sold in boxes. Now, Canadians are getting hip to the idea that good wine can come in something other than a bottle. Here are 5 […]

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Wine Prices for California and Other Regions – Smart Money Magazine

The glass looks half empty for lovers of California wine, as many wineries are expected to raise prices in the coming years. But experts say consumers can still hunt down a wide variety of cheap bottles. Although consumers have been drinking more wine, California wineries — which produce 90% the country’s wine — haven’t ramped up production, an imbalance that is starting to push up prices. The cost of Napa Cabernet grapes rose 35% last year, even as the region’s total grape supply fell 8% short, according to a report from Silicon Valley Bank. “We went from a glut situation […]

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Women’s Wines

Pretty in pink is a common theme. As are images of stilettos, vamp red lips, long limbs and sexy cocktail parties. In a bid to corner the chick wine market while at the same time helping women overcome their supposed fear of buying wine, wineries around the globe are tarting up their labels with a wink towards debaucherous girls’ nights out – rebranding or creating new blends with names such as Strut, Bitch and Pink. “I’m always skeptical of marketing-driven wines,” says Natalie MacLean, an Ottawa wine writer who also publishes the popular e-newsletter nataliemaclean.com. “Authentic wine has its roots […]

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Wine as a Career

Pursuing wealth has its obvious rewards, but making money is much easier when you’re doing something you love. Starting a business requires plenty of time and energy, and as such it should be something that is worth trading your life to undertake. Follow your passion, experts say, and you’ll succeed. This aphorism certainly applies to Natalie MacLean, many times over. The accredited sommelier, wine journalist and author of Red, White, and Drunk All Over got her business start early — she opened a dance school in her Nova Scotia basement when she was 15. She photocopied handmade notices and took […]

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Economy & Wine 4

Looking ahead to 2009 seems to be a scary proposition if you listen to the economists. Stocks and the housing market haven’t hit bottom, they say, while uncertainty about jobs and a new president are adding to our jitters. While it isn’t fun to live with uncertainty, it is fun to talk about wine. This time of year, it’s especially fun to make educated guesses about what trends are afoot. For their insights, we asked Guy Stout, master sommelier for Glazer’s distributing; Ray Ayala, wine specialist with Republic Beverages; and Natalie MacLean, wine expert and author with a popular newsletter, […]

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Economy & Wine 3

In the world of wine, vintage 2008 was a blend of economy and ecology as financial woes put the brakes on a bull run in prices and more producers went green. “The marketers got into the green word for wine,” said Alice Feiring, author of “The Battle for Wine and Love or How I saved the World from Parkerization.” Boisset, the second-largest producer of Beaujolais Nouveau, bottled its entire 2008 harvest in plastic bottles. The lightweight PET (polyethylene terephthalate) bottles drastically cut shipping costs without affecting the young Gamay wine inside and created packaging that was “absolutely recyclable,” according to […]

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Wine Critics

Sommelier and wine scribe Natalie MacLean has written for dozens of magazines and newspapers, penned Red, White, and Drunk All Over: A Wine-Soaked Journey from Grape to Glass, and authors the monthly wine newsletter Nat Decants. I asked MacLean, who hails from Canada, about how the palates of professionals and amateurs match up, how cultural background affects wine critics, the pros and cons of the Internet for wine consumers, and more. In Red, White, and Drunk All Over, you state that you taste 3,000 wines per year, while a critic such as Robert Parker tastes as many as 10,000. Given […]

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Golf & Wine

Normally you’d figure that any PGA Tour player accepting high-fives for scoring in the 90s must have had a sip of something strong. A group of current and former pros, though, have taken winemakers for playing partners and adopted the wine critics’ 100-point scale as a new measure of being on par. The idea is simple enough: Golfers bring the fame, winemakers bring the expertise and together they alchemize the mix into a golden brand. Greg Norman has been at it for nearly two decades. More recently, Arnold Palmer, Mike Weir, Nick Faldo, John Daly, Ernie Els, Retief Goosen and […]

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