How to Import Wine into Canada for Pleasure and Profit

Importing Wine, Beer & Spirits for Pleasure & Profit Seminar Saturday November  5th, 2016 Novotel Toronto Centre 45 The Esplanade – Toronto 9:30 AM – 4:00 PM Join Charles Steven Trenholme for the day-long seminar Importing for Wine, Beer & Spirits For Pleasure & Profit, which provides insights into the dynamics of importing wine, craft beers & spirits into Canada. Charles Steven brings to the seminar 35+ years of experience working in various capacities including managing national sales agency, brand management, sommelier and as educators. Charles Steven knows first-hand that there are still hundreds of suppliers around the world actively […]

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Women’s Wines: Are They Pink Plonk?

Pretty in pink is a common theme. As are images of stilettos, vamp red lips, long limbs and sexy cocktail parties. In a bid to corner the chick wine market while at the same time helping women overcome their supposed fear of buying wine, wineries around the globe are tarting up their labels with a wink towards debaucherous girls’ nights out – rebranding or creating new blends with names such as Strut, Bitch and Pink. “I’m always skeptical of marketing-driven wines,” says Natalie MacLean, editor of Canada’s largest wine review site. “Authentic wine has its roots in the ground, not […]

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Video: Dragon’s Den Arlene Dickinson talks about wine, women, business

Arlene Dickinson, in the video chat below, is best known as a judge on the hit TV show Dragons’ Den as well as advising struggling companies on The Big Decision. She’s the owner and CEO of Venture Communications, a powerhouse agency focused on marketing strategy, has been inducted into Canada’s Most Powerful Women Top 100 Hall of Fame and is the mother four children. She recently published a book called Persuasion as well as a line of luxury products with the same brand name, including skin care, chocolate, coffee, and what we’re going to talk about today: wine… Before we […]

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How to Pick a Wine Class? Learn About Wine to Satisfy Your Thirst

You’ve started to learn about wine and find yourself thirsting for more knowledge. Choosing a wine course can be challenging, especially with so many options these days. Selecting the right wine class depends on your goals: 1. Is it to become more knowledgeable as a wine drinker and to increase your personal enjoyment of wine? 2. To find a new hobby that you and a friend or partner can pursue together? 3. To learn more about various wine regions in order to plan gastro-vacations? 4. To make a career change or start one in the wine industry? I’ve always felt […]

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Pairing Wine and Social Media: Engagement in a Glass of its Own

On CBC radio drive-home shows across Canada yesterday, we discuss how social media is changing the way we discover new wines and share them with others. Click on the arrow above to listen to the clip. You can also watch this Google + video hangout that I did with the Californian-based wine consultant Paul Mabray several years ago on Digital Darwinism for the Wine Industry. The concepts have aged well and still hold true now. Do you find social media useful for discovering new wines? If so, which one in particular: Twitter, Facebook, Pinterest, Instagram, Tumblr, Google +, LinkedIn or […]

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Wine Casks have Captured the Attention of Canadian Wine Consumers

Casks, most often referred to as boxed wines, have traditionally had a bad reputation with consumers. The perception is that wine in a box must be poor quality wine and that no one buys them. As one of the fastest-growing segments of the Canadian wine industry, high-quality boxed wines are finally getting the attention they deserve in this country. Australia has lead the way with casks since the majority of wine Down Under is sold in boxes. Now, Canadians are getting hip to the idea that good wine can come in something other than a bottle. For the first time […]

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Label Gazing: How to Read a Wine Label

Admit it. You’ve probably bought a wine based on nothing more than a beautiful label. Most of us have been lured at least once by a wind-swept name like Jagged Peak scripted across a postage-size painting of a rustic hillside. Drink the wine, live the life. Not quite. After several disappointments, I started looking for austere labels as a sign of purity: since the winemakers had obviously spent no money on marketing, I reasoned, they must have invested in the fruit. But that didn’t work either: I ended up drinking bad wine in ugly bottles with unpronounceable names. Eventually, I […]

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Can You Judge a Wine by its Label?

Continued from Part 1 of Reading Wine Labels It’s 5 p.m. on Friday—the dinner party is in two hours and you’re standing in the middle of the liquor store. In front of you are thousands of bottles of wine. Should you consider only wines over $15 so your host won’t think you’re cheap? Do you grab the bottle with the small furry animals on the label or will the guests think you live inside a Disney movie? Should you go for the wine with the cheeky name for a laugh or might someone be offended? If you’re not a wine […]

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Reserve Wine Labels and Other Extra Special Meaningless Terms

Continued from Part 2 of Reading Wine Labels There’s nothing like having to buy wine at the last minute to take to a friend’s house to cause a panic attack. No other consumable is put on the table in its original package. At social gatherings, the wine label is like a blinking billboard telling your guests exactly what you think of them and of yourself. So that piece of paper affixed to the front of the bottle is all you have to go on. In the quaint old days, merchants simply wrote on the label what was in the bottle. […]

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Canadian Wine and the European Trade Deal

How will the new European trade deal affect the Canadian wine industry? Here are some excerpts quoted from a recent story by Dianne Buckner, host of CBC’s Dragon Den. The story ran on CBC, Reuters and Canadian Business magazine. Unlike Canada’s cheese-makers and fisheries who find themselves disadvantaged by the new deal, some in Canada’s wine industry are thrilled by the prospect of new customers. Just ask the president of the Canadian Vintners Association. “The agreement opens preferential market access to the EU’s more than 500 million consumers,” says Dan Paszkowski. “It creates new opportunities for Canadian wine exports to […]

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