Twitter Loves Wine: New Analytics Reveal the Power of Social Media Sharing

Twitter has launched a new analytics program that provides amazing insights, like the number of impressions your tweets get per day/week/month. I joined the analytics program on 11 days ago, and the stats are very helpful in knowing the people you’re reaching, especially if you use your Twitter account for one particular topic as I do. The varied interests of the followers below, including those who love food, travel and dining out, indicate a much broader audience than simply diehard wine connoisseurs who represent .00001% of the population: And yet, Twitter is also very localized in terms of where followers […]

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Top 10 Most Influential Wine Bloggers on Twitter

A Twitter storm erupted today, so I clicked through to to see what the fuss was about … how we love top 10 lists, no matter how encouraging or provocative. Cision, a global firm that tracks and reports on the top social media sites and conducts media research on key influencers, published its list of the Top 10 Most Influential Wine Bloggers on Twitter today: “This list includes the most influential wine bloggers on Twitter, ranked by number of Twitter followers. Using Cision’s media database, we compiled the list based on Cision’s proprietary research. All numbers were pulled on January […]

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Twitter’s Profound Impact on Wine Purchases

Twitter has a powerful influence on the way make buying decisions, according to a new study published this week. The research firm DB5, which conducts studies regularly about Facebook, Google and other social media companies, found that: – 55% of people discuss gift ideas on Twitter, including wine, books and electronics – 66% of respondents said they learned about new brands on Twitter – 64% said they have bought a product because of something they saw on Twitter – 50% of survey responders said they check Twitter while in a retail store The Infographic below is a compelling visual representation […]

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