Twitter Loves Wine: New Analytics Reveal the Power of Social Media Sharing

Twitter has launched a new analytics program that provides amazing insights, like the number of impressions your tweets get per day/week/month. This is more relevant than ever since Twitter and Google signed an agreement August 21, 2015, to turn on the “fire hose”: Twitter has opened its data feed to Google as a major source of social ranking data and authority. So we’ll start to see not just tweets in Google results, but also web site posts that have been shared widely on Twitter. I recently joined the analytics program, and the stats are very helpful in knowing the people […]

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Pairing Wine and Social Media: Engagement in a Glass of its Own

On CBC radio drive-home shows across Canada yesterday, we discuss how social media is changing the way we discover new wines and share them with others. Click on the arrow above to listen to the clip. You can also watch this Google + video hangout that I did with the Californian-based wine consultant Paul Mabray several years ago on Digital Darwinism for the Wine Industry. The concepts have aged well and still hold true now. Do you find social media useful for discovering new wines? If so, which one in particular: Twitter, Facebook, Pinterest, Instagram, Tumblr, Google +, LinkedIn or […]

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Top 10 Most Influential Wine Bloggers on Twitter

A Twitter storm erupted today, so I clicked through to to see what the fuss was about … how we love top 10 lists, no matter how encouraging or provocative. Cision, a global firm that tracks and reports on the top social media sites and conducts media research on key influencers, published its list of the Top 10 Most Influential Wine Bloggers on Twitter today: “This list includes the most influential wine bloggers on Twitter, ranked by number of Twitter followers. Using Cision’s media database, we compiled the list based on Cision’s proprietary research. All numbers were pulled on January […]

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Twitter’s Profound Impact on Wine Purchases

Twitter has a powerful influence on the way make buying decisions, according to a new study published this week. The research firm DB5, which conducts studies regularly about Facebook, Google and other social media companies, found that: – 55% of people discuss gift ideas on Twitter, including wine, books and electronics – 66% of respondents said they learned about new brands on Twitter – 64% said they have bought a product because of something they saw on Twitter – 50% of survey responders said they check Twitter while in a retail store The Infographic below is a compelling visual representation […]

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