It turns out that Santa Margherita’s white wine, the celebrated Pinot Grigio, is remarkably ‘green’. With the Italian winery undertaking extensive sustainable practices, at home and now here in Canada, to ensure that production and distribution of the wine has no impact on the environment. In fact, the bottle is now Carbonzero Certified.
In honour of Earth Month, from April 1st – April 26th Santa Margherita will be planting trees across Canada. Fifty cents from each sale of their celebrated Pinot Grigio in Ontario and British Columbia will be donated to support the efforts of Tree Canada in building sustainable forests in local communities.
Wine or environmental enthusiasts can tweet their support as well. With each use of the hashtag #SM_PinotGrigio, another 50 cents will be added to the initiative.
Along with the donation, Santa Margherita has paired each bottle of Pinot Grigio with a neck tag made of basil seed paper that Canadians can use to start a garden of their own.
Santa Margherita has also supplied some of their basil inspired recipes from their Italian kitchen, which can be found on their sustainability page, and are all perfectly paired with the Pinot Grigio.